New aesthetics displays

PiXii 2021 – La Rochelle

Synopsis of the experience
Visitors are invited to flash with their smartphone each photograph located outside the exhibition venues. The experience offers a giant augmented reality display accessible from the streets with content linked to the identity of each place and allows the discovery of new aesthetic visuals.

User experience, narrative arc and the purpose of the installation
In the outdoor space, the visitor explores with his smartphone five photographs edited from the large sculpture “David” by Michelangelo, and discovers five works in augmented reality that deploy 3D contents and spatial videos. The user is immersed in the codes of post-internet culture, glitch and the new aesthetic representative of today’s digital art. Augmented reality contents are made up of elements characteristic of exhibition venues. The photographs of the face of « David » installed in large format offer a close relationship with the original work which measures 5.17 meters in height (without the pedestal)

Michelangelo’s Statue of David
« David » is a masterpiece of Renaissance sculpture, created in marble between 1501 and 1504 by the Italian artist Michelangelo. David is a marble statue of the Biblical figure David, a favoured subject in the art of Florence. This artwork has become a symbol in post-internet culture and in this project, « David » was digitized in 3D with a reflective texture to become the intangible avatar present on the exhibition venues of the PiXii event 2021.

New Aesthetic / Post-Internet / Glitch art
New Aesthetic is a term, coined by James Bridle, used to refer to the increasing appearance of the visual language of digital technology and the Internet in the physical world, and the blending of virtual and physical.
Post-Internet is a 21st century art movement involving works that are derived from the Internet or its effects on aesthetics, culture and society.
Glitch art is the practice of using digital or analog errors for aesthetic purposes by either corrupting digital data or physically manipulating electronic devices.

Five photographs 200x135cm.
Printed on PVC and fixed on a panel outside the exhibition halls.
The target photographs are images of the interior of the exhibition spaces.
Augmented reality is realize with spatial layers.

Technological tools used

Artivive app (free for ios and android)
Gare – La Rochelle
Aquarium – La Rochelle
Musée du nouveau monde – La Rochelle
Tour de la Chaîne – La Rochelle
Musée d’histoire naturelle