PiXii – juin 2021 – La Rochelle
Synopsis of the « New aesthetics displays » experience
Visitors are invited to flash with their smartphone each photograph located outside the exhibition venues. The experience offers a giant augmented reality display accessible from the streets with content linked to the identity of each place and allows the discovery of new aesthetic visuals.
User experience, narrative arc and the purpose of the installation
In the outdoor space, the visitor explores with his smartphone five photographs edited from the large sculpture “David” by Michelangelo, and discovers five works in augmented reality that deploy 3D contents and spatial videos. The user is immersed in the codes of post-internet culture, glitch and the new aesthetic representative of today’s digital art. Augmented reality contents are made up of elements characteristic of exhibition venues. The photographs of the face of « David » installed in large format offer a close relationship with the original work which measures 5.17 meters in height (without the pedestal)
Michelangelo’s Statue of David
« David » is a masterpiece of Renaissance sculpture, created in marble between 1501 and 1504 by the Italian artist Michelangelo. David is a marble statue of the Biblical figure David, a favoured subject in the art of Florence. This artwork has become a symbol in post-internet culture and in this project, « David » was digitized in 3D with a reflective texture to become the intangible avatar present on the exhibition venues of the PiXii event 2021.
Five photographs 200x135cm.
Printed on PVC and fixed on a panel outside the exhibition halls.
Augmented reality is realize with spatial layers.
Le projet a également été labellisé par la France Design Week 2021